Fine Eyes uses the most advanced technological lens solutions available.

Founded in 1972, Shamir Optical Industry Ltd. is one of the world’s leading manufacturers of high-quality progressive lenses and molds. Famous for its innovation, technological sophistication and rigorous quality assurance practices, Shamir is known for its quick response to changing consumer demands, and its ability to fill custom-design, private label product range orders.

Originally established as a manufacturer of bi-focal lenses, within a decade’s time Shamir ranked among the world’s top ten companies to develop and market original progressive lenses. Its first progressive mold and lens launched the company onto the international map, proving to be a turning point for Shamir. It‘s Shamir’s technological expertise that has made it a company with vision. In 1998 it developed its first technological breakthrough with its Eye-Point Technology®.

Located in San Diego, California, Shamir Insight serves as the North American distribution and marketing center for Shamir’s family of premium progressive lenses, which include Genesis™, premium progressive lens; Piccolo®, short corridor lens; Office™, occupational lens; Attitude™, for wrap-around frames; and Shamir Freeform, personalized lens.

Shamir Insight, Inc. employs a highly trained, professional national sales team skilled at educating and illustrating the importance of the technology behind our lenses. Shamir’s product line is available through Shamir’s national network of ReCreating Perfect Vision® Laboratory Partners. Shamir Insight Inc. is a member of the Vision Council of America and supports VCA’s “Check Yearly, See Clearly” campaign.